For the purpose of audience segmentation and machine learning, Unless collects public data on each page visit.
Whenever a website visitor views a web page that is operated by one of our customers, Unless collects a set of data for the purpose of "audience segmentation". All data is commonly available in any web request or derived from it. It therefore does not contain elements that may identify an individual directly.
Data points
The following data is handled by Unless, and stored in our European data warehouse cluster or available for segmentation - or both.
Data point | Stored | Available for segmentation |
---|---|---|
Domain | Yes | Yes |
Event name | Yes | Yes |
Landing page | Yes | Yes |
Referer | Yes | Yes |
Returning visitor | Yes | Yes |
Path | Yes | Yes |
Browser | Yes | Yes |
Browser language | Yes | Yes |
Isdesktop | Yes | Yes |
Ismobile | Yes | Yes |
Istablet | Yes | Yes |
Os | Yes | Yes |
Viewsize | Yes | Yes |
City | Yes | Yes |
Countrycode | Yes | Yes |
Countryname | Yes | Yes |
Currency | Yes | Yes |
Hemisphere | Yes | No |
Latitude | Yes | No |
Longitude | Yes | No |
Regioncode | Yes | Yes |
Regionname | Yes | No |
Timezone | Yes | No |
Traderegion | Yes | Yes |
Zipcode | Yes | Yes |
Hash | Yes | Yes |
Querystring parameter | Yes | Yes |
Utm_Campaign | Yes | Yes |
Utm_Content | Yes | Yes |
Utm_Medium | Yes | Yes |
Utm_Source | Yes | Yes |
Utm_Term | Yes | Yes |
Duration | Yes | Yes |
Number of pageviews | Yes | Yes |
Date | Yes | Yes |
Day | Yes | No |
Day of week | Yes | Yes |
Hour | Yes | No |
Minute | Yes | No |
Month | Yes | No |
Time | Yes | Yes |
Time of day | Yes | No |
Time of year | Yes | No |
Year | Yes | No |
Apparent temperature | Yes | No |
Cloudcover | Yes | No |
Dewpoint | Yes | No |
Humidity | Yes | No |
Icon | Yes | No |
Ozone | Yes | No |
Precip intensity | Yes | No |
Precip probability | Yes | No |
Pressure | Yes | Yes |
Summary | Yes | Yes |
Temperature | Yes | No |
Time | Yes | No |
Units | Yes | No |
Uv index | Yes | No |
Visibility | Yes | No |
Wind bearing | Yes | No |
Wind gust | Yes | Yes |
Wind speed | Yes | Yes |