Page visit data

Whenever a website visitor views a web page that is operated by one of our customers, Unless collects a set of data for the purpose of "audience segmentation". All data is commonly available in any web request or derived from it. It therefore does not contain elements that may identify an individual directly.

Data points

The following data is handled by Unless, and stored in our European data warehouse cluster or available for segmentation - or both.

Data point	Stored	Available for segmentation
Domain	Yes	Yes
Event name	Yes	Yes
Landing page	Yes	Yes
Referer	Yes	Yes
Returning visitor	Yes	Yes
Path	Yes	Yes
Browser	Yes	Yes
Browser language	Yes	Yes
Isdesktop	Yes	Yes
Ismobile	Yes	Yes
Istablet	Yes	Yes
Os	Yes	Yes
Viewsize	Yes	Yes
City	Yes	Yes
Countrycode	Yes	Yes
Countryname	Yes	Yes
Currency	Yes	Yes
Hemisphere	Yes	No
Latitude	Yes	No
Longitude	Yes	No
Regioncode	Yes	Yes
Regionname	Yes	No
Timezone	Yes	No
Traderegion	Yes	Yes
Zipcode	Yes	Yes
Hash	Yes	Yes
Querystring parameter	Yes	Yes
Utm_Campaign	Yes	Yes
Utm_Content	Yes	Yes
Utm_Medium	Yes	Yes
Utm_Source	Yes	Yes
Utm_Term	Yes	Yes
Duration	Yes	Yes
Number of pageviews	Yes	Yes
Date	Yes	Yes
Day	Yes	No
Day of week	Yes	Yes
Hour	Yes	No
Minute	Yes	No
Month	Yes	No
Time	Yes	Yes
Time of day	Yes	No
Time of year	Yes	No
Year	Yes	No
Apparent temperature	Yes	No
Cloudcover	Yes	No
Dewpoint	Yes	No
Humidity	Yes	No
Icon	Yes	No
Ozone	Yes	No
Precip intensity	Yes	No
Precip probability	Yes	No
Pressure	Yes	Yes
Summary	Yes	Yes
Temperature	Yes	No
Time	Yes	No
Units	Yes	No
Uv index	Yes	No
Visibility	Yes	No
Wind bearing	Yes	No
Wind gust	Yes	Yes
Wind speed	Yes	Yes