Session data

Whenever a website visitor views one or more web pages that are operated by one of our customers, Unless collects a set of data about the visitor session. It does not contain elements that may identify an individual directly.

A session is a group of user interactions with a website, that take place within a given time frame. A single session can contain multiple page views. Session data is primarily used for analyzing and predicting the following:

Visitor engagement;
Visitor attention span;
Website stickiness.

Data points

The following session data is handled by Unless, and stored in our European data warehouse cluster or available for segmentation - or both.

Data point	Stored	Available for segmentation
Returning visitor?	Yes	No
Did the visitor bounce?	Yes	No
Session interval	Yes	No
Number of clicks for previous page	Yes	No
Number of clicks in session	Yes	No
Average number of clicks per page	Yes	No
Number of pages in session	Yes	No
Total session duration	Yes	No
Average time on page in session	Yes	No
Time on page previous page	Yes	No
Average scroll percentage	Yes	No
Average scroll speed	Yes	No
Number of up & down scrolls	Yes	No
Scroll percentage previous page	Yes	No
Average scroll speed previous page	Yes	No
Number of goals reached	Yes	No
Session value	Yes	No
Visiblity percentage	Yes	No
Number of viewport switches	Yes	No
Engagement score	Yes	Yes
Attention span score	Yes	Yes
Stickiness score	Yes	Yes

Privacy Security

Session data

Data points

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