Identified visitor data
Using the integrations and enrichment features of Unless, it is possible to add traits to an identified visitor.
If a visitor is identified by the Identify API or an email capture add-on, additional data points can be added to the visitor profile. These traits can be used for highly specific targeting of certain groups. An example is "job title", that may allow you to show specific messages to visitors with a certain professional background.
The following traits can be handled by Unless, and stored in our European data warehouse cluster or available for segmentation - or both.
Identify API and email add-ons
The Identify API accepts an email address as a key to identify a visitor. The email address is stored in a special database in Europe. Email capturing add-ons (for example newsletter lead generation popups) use the Identify API under the hood.
Customers can choose for auto-enrichment through Clearbit. This is a third-party service that returns the following data points, aggregated from publicly available sources on the internet. Data points are stored in our data warehouse in Europe, with the exception of the starred given and family names. These elements are stored in a separate database in Europe.
|Data point||Stored||Available for segmentation|
|Given name *||Yes||Yes|
|Family name *||Yes||Yes|
|Number of company employees||Yes||Yes|
|Alexa US rank||Yes||Yes|
|Alexa global rank||Yes||Yes|
|Estimated annual revenue||Yes||Yes|
Customers may choose to add their own traits to identified visitors, for example from an integration with their CRM system.