Using the integrations and enrichment features of Unless, it is possible to add traits to an identified visitor.
A customer may opt to use Unless for identified visitors as well. This can be done by submitting the email address of the website visitor to Unless.
Data points
The following traits can be handled by Unless, and stored in our European data warehouse cluster or available for segmentation - or both.
Identify API and email add-ons
The Identify API accepts an email address as a key to identify a visitor. The email address is stored in a special database in Europe. Email capturing add-ons (for example newsletter lead generation popups) use the Identify API under the hood.
Auto-enrichment
If a visitor is identified by the Identify API or an email capture add-on, additional data points may be added to the visitor profile through "auto-enrichment". Customers can choose for auto-enrichment through Clearbit.
Clearbit is a third-party service that returns the following data points, aggregated from publicly available sources on the internet. Data points are stored in our data warehouse in Europe, with the exception of the starred given and family names. These elements are stored in a separate database in Europe.
| Data point | Stored | Available for segmentation |
|---|---|---|
| Given name * | Yes | Yes |
| Family name * | Yes | Yes |
| Avatar | Yes | Yes |
| Company name | Yes | Yes |
| Company domain | Yes | Yes |
| Job title | Yes | Yes |
| Job role | Yes | Yes |
| Seniority | Yes | Yes |
| Twitter followers | Yes | Yes |
| Twitter handle | Yes | Yes |
| Github followers | Yes | Yes |
| Github handle | Yes | Yes |
| Industry | Yes | Yes |
| SIC code | Yes | Yes |
| Number of company employees | Yes | Yes |
| Alexa US rank | Yes | Yes |
| Alexa global rank | Yes | Yes |
| Money raised | Yes | Yes |
| Estimated annual revenue | Yes | Yes |
Custom traits
Customers may choose to add their own traits to identified visitors, for example from an integration with their CRM system.