For the purpose of audience segmentation and goal tracking, Unless collects event data during a website visit.
Whenever a website visitor views one or more web pages that are operated by one of our customers, Unless may track events that are triggered by the visitor. Event data is primarily used for counting the number of goals that were reached on a given website, for example "signing up for the service" or "downloading a file".
Event data is currently only available to Unless if the customer (the owner of the website) actively passes on events of their choice to our service. By default, we do not collect events, nor do we control the keys and values that are sent to us.