No, you don't need to be a technical person to use Unless. Without code, you can optimize the user experience of your visitors and leads, using only the visual design editor and personalized add-ons. No need to call your developers.
Unless is not an A/B Testing tool per se. However, you can easily see how you are doing. We use control groups to measure the effect of your personalizations with respect to the goals that you have set. The results are shown in your dashboard.
Interested to see how Unless would boost your website?
Register and find out!