Who: International drugstore chain from Europe
Reacting quickly to rapidly changing circumstances and adjusting how you operate your business can really be an opportunity for companies to shine, especially in this highly competitive eCommerce landscape.
When the COVID-19 pandemic first hit, online shopping surged. This was also a time when there was a big run to the stores and many shelves were emptied, especially when it comes to bare necessities like toilet paper and hand soap.
In order to handle the increased demand more efficiently and get the products their customers need to them, this retailer decided to start shipping larger orders by consumers directly from their wholesale distribution center. Across the website, select items had to be marked as eligible for this special type of delivery, while also showing updated prices and new shipping estimates if certain criteria were met.
A custom Unless component was built to match the stickers they normally have on their website and a connection to their e-commerce software was made to be able to mark the eligible products. This was supported with additional components to communicate this special delivery option, it’s conditions and qualifications clearly throughout the buying journey. With the help of Unless, this complex feature was implemented within days.
Custom sticker component showing on qualifying product pages