Who: An applications, learning, and outsourcing company from the US
Some businesses opt for a simple book a demo form where you fill in an email address and maybe select some availability. Others, usually on the more enterprise side, tend to have longer forms with more fields. This serves as a strategy to identify which leads are serious.
This business wanted to personalize its book-a-demo forms so they could be relevant to each of its five different products that appeal to five different industries. They were already using Marketo forms which were then integrated into Unless. This way the component could be personalized using Unless with appropriate content and visuals or logos, the location of a visitor could be prefilled and the information that was put in would be sent to Marketo just like with any other form.
Overlay form component examples per segment