Create audiences based on visitors' previous activities (e.g. pages viewed), conversion stage, referral source, and other behavioral data.
Buttons clicked, pages viewed, PDFs downloaded - through website activities (=behavioral data) visitors tell you what they want and where they are in your conversion funnel. The same is true for contextual data - where visitors come from and who referred them indicates how you should communicate with them.
To create a "new visitors" audience, set returning visitor to "false".
As you can see, we cover all possible Facebook referrers by using the condition "contains".
In the example above, every visitor who looks up one of the Finance PDFs will join the audience "Sales Lead - Industry: Finance". They will remain part of this audience for five days which gives us the opportunity to personalize their experience with targeted messaging - e.g. "We have the #1 solution for Finance& Banking".
Landing Page (Path): Target visitors who have entered your website through a specific page.
Current Domain: This condition is mostly used to create excluding audiences. Example: create an audience for "current domain contains blog.mysite.com" to exclude everyone who entered your website through the Blog from seeing experiences.
Cookie: Target visitors for whom a specific cookie has (not) been set by your application. You can even create new cookies.
Event: Set up an audience based on the occurrence of a page event. Example: create an audience "logged-in users" based on a login event. You'll need some help from your developers to set up this condition as it requires some knowledge about custom events.
Assuming that you already fire the event, you need to start tracking it by adding the following javascript statement to the page.
<code>
// use the eventValue parameter to override the default goal value.
window._unless = window._unless || [];
window._unless.push({eventName: ‘’, eventValue: 0});
</code>
Next, you can set up an audience based on the event name.
On the Unless website, we use an audience called "LoggedIn". It tracks whether a visitor performed the login event before. Through audience membership, we can then optimize their website experience to make it more relevant for customers of Unless.