The company below sells design software and has a tiered pricing model. When existing users visit their website, they see a subtle pop-up at the bottom of the page suggesting they upgrade to a paid plan, with a discount attached. Users on paid plans, on the other hand, see a personalized headline highlighting the benefits of a higher plan.
Recipe
Upsell and upgrade existing customers with personalization
Increase your average CLV (customer lifetime value) with these personalizations.
Related content
Get more customers to attend your events with personalization
Use location-based personalizations to get more of your customers to attend your events.
Highlight webinars and support docs for existing customers
Your existing clients have needs too. Keep them up to date with webinars and support docs.
Nudge customers with personalized offers to renew or upgrade
Personalize the messaging on your website to encourage your customers to renew their plans.
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