Recipe
Your existing clients have needs too. Keep them up to date with webinars and support docs.
In the example below, you see how Billable is highlighting an upcoming webinar to their users in two different ways: on-site and using a bar at the top of the page.
There isn’t a single right way to do personalization and which method works better will depend on the behavior of your users. So you can test different approaches, create an on-site experience or an overlay and see which one performs best.
Use location-based personalizations to get more of your customers to attend your events.
Personalize the messaging on your website to encourage your customers to renew their plans.
Increase your average CLV (customer lifetime value) with these personalizations.
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