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Recipe

Use industry data for website personalization

Different industries need different messaging. Learn how to use firmographic segmentation.

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CGS is a company that offers applications, enterprise learning, and business process outsourcing to companies from various industries. They use Unless to personalize their homepage, adjusting their messaging depending on the visitor’s industry. They also change up the images, logos, and more on their site to appeal to each different buyer group. Read the case study.

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Frequently asked questions

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.

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