CGS is a company that offers applications, enterprise learning, and business process outsourcing to companies from various industries. They use Unless to personalize their homepage, adjusting their messaging depending on the visitor’s industry. They also change up the images, logos, and more on their site to appeal to each different buyer group. Read the case study.
Recipe
Use industry data for website personalization
Different industries need different messaging. Learn how to use firmographic segmentation.


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