This time the example is from our very own website! We have set up this overlay component to encourage interested visitors who have been on a blog page and read a portion of the post to book demos. We know they are already interested in Unless since they are reading about a specific subject on our blog and the overlay acts as a simple nudge.

Knowing that our message resonates well with certain industries, we have added more industry-specific information and visuals to ensure the visitor that they’ve come to the right place. A further step could be to recommend relevant case studies as well. Below you see our examples for the retail and SaaS industries.