In the example below, you can see how Billable uses personalization in account based marketing. In this case, they have personalized their headline for a contact in one of their target accounts, inserting her name: Claudia. They have also mentioned the name of the account manager that is in touch with her: Lexy. Lastly, a subtle but nice touch is that they highlight quotes from happy customers who in this case happen to be CFOs, just like Claudia.
Recipe
Personalized landing page for contacts at target accounts
Engage contacts at your target account directly with personalization.
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Dazzle target accounts with a personalized website
Close more target accounts by giving them the attention they deserve.
Personalized landing pages for target accounts
Impress your target accounts by speaking directly to them.
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