Web

Version 1.0 · Last updated 2026-08-10

Context

The web channel is the chat experience that lives directly on your own website - the one channel here you own end to end, and the only one a visitor can reach before they are a customer at all. With Unless, that widget is where your AI customer agent greets both: a stranger comparing options and an existing customer with an open account.

It is the same agent across acquisition, retention, expansion, and support, so a visitor who chatted before signing up is already known if they come back after. When the conversation needs a person, it hands off with full context, whatever stage that visitor is at.

Because the web channel is the front door to every stage of the relationship, that is where the agent works too: answering questions for visitors and customers alike, catching buying, retention, and upsell signals to route to your team, and starting actions when you allow it.

Key benefits

• Present before the first purchase: Your agent answers on your own site instantly, around the clock, in every language you support - for visitors who aren’t customers yet as much as for those who are.
• Handoff with full context, from first visit on: When a person is needed, the conversation passes to your team with the whole history attached.
• One page, every stage of the relationship: The agent answers on your site, spots buying and churn signals to route to your team, and can start permissioned actions, all on the page your visitors are already looking at.

How does it work?

Unless deploys your AI customer agent in the chat widget on your own website, where it answers questions for visitors and customers alike, spots signals it routes to your team, starts permissioned actions, and hands off to a person with full context when needed.

Install instructions

Once at the Integrations tab of your Unless dashboard, you can select “Configure” for the Web integration. This will open a popup where you can connect Web and set up the channel.