In this example, you can see that Billable has opted for a more introductory and welcoming tone when it comes to their headline and subhead. They have coupled this approach with a brief video that explains what they do without getting into too much detail. The CTA to book a demo has also been switched accordingly to the lower-commitment action of watching said video.
Personalize for top of the funnel
Move your awareness stage visitors further down the funnel with personalization.
Personalize for middle of the funnel
Use personalization to get your visitors from the consideration stage to the decision stage.
Personalize for bottom of the funnel
Get your visitors at the decision stage to convert with the help of personalization.
Personalize for low lead score
Use personalization to entice your visitors with a low lead score.
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