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Personalize for top of the funnel

Move your awareness stage visitors further down the funnel with personalization.

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In this example, you can see that Billable has opted for a more introductory and welcoming tone when it comes to their headline and subhead. They have coupled this approach with a brief video that explains what they do without getting into too much detail. The CTA to book a demo has also been switched accordingly to the lower-commitment action of watching said video.

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