In the example below, you can see how Billable uses headline personalization and overlay components to give special attention to visitors with high lead scores. In this case, they use these to drive leads to request a demo or to watch a quick demo on-demand. Like them, you can test both approaches to see which one works best for your audience.
Recipe
Personalize for high lead score
Use personalization to treat your most valuable leads well.


Related content
Personalize for medium lead score
Get your leads with a medium lead score further down the funnel.
Personalize for low lead score
Use personalization to entice your visitors with a low lead score.
Personalize for bottom of the funnel
Get your visitors at the decision stage to convert with the help of personalization.


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