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Recipe

Personalize content pages based on job title

Highlight job role specific information on your content pages to increase conversion.

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Here is an example from our very own website. We set up an overlay on our blog pages in order to encourage interested visitors to book demos. Since they are already on the blog and have been reading more about Unless, we already know they are interested. From our experience, we also know that the requests and questions a lead has varies depending on their position.

While a CCO is focused on getting more leads and being able to target them effectively, a CTO often wants to know how easy a solution is to implement, as well as whether it’s secure and scalable in the long run. We also noticed that they respond better to different call to actions. This is why for the CCO example we’ve used “talk to sales” and “book a demo” for the CTO example.

Frequently asked questions

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.

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Friendly support from real people

We’re here to help

We are known for our quick responses if you have an issue. Feel free to ask us anything. But you can also ask our conversational AI a question, of course!