In the example below you can see a landing page that Billable uses to highlight the benefits of its product. While generic it is handy to have such a page as your starting point. You can then go ahead and make this page more to the point with personalization.

Billable does this by injecting the name of the target account to the headline, intriguing the reader in the subhead and changing the CTA to include a case study they know Staycation will find interesting. They have also adjusted the logos on this page to include NomadTravel and GuruTrips to make it more relevant for Staycation.