Chances are you already personalize the emails you send out to contacts and target accounts. Imagine if you could continue that personalized experience on the website. And not just the landing page, but the journey throughout your website. You could show them the right plans, highlight relevant features, and more. You can also use this integration to streamline your multi-step outreach campaigns.
Visma Data Lake is great for managing existing customers as well as incoming leads. Depending on your organization it might be used for marketing, sales, and support. This also means there is a lot of relevant data in there that can be put to good use outside Visma Data Lake (and emails) as well.
How does it work?
With this integration you can sync contact, deal, company data, and more between Visma Data Lake and Unless. You can also create various audiences based on the VDL properties of these imported contacts.
You can then create experiences and campaigns within Unless for individual contacts and target accounts as well as a variety of segments. These experiences don't have to be limited to the landing page alone and can instead provide a consistent experience for each visitor throughout their journey on your website.
However, keep in mind that each plan has a limit on imported contacts. If you need more contact imports, please get in touch with us at firstname.lastname@example.org.