GTM events

Most Unless customers use the Insights to analyze their audiences' performance but if you want to use other tools like Google Analytics or Mixpanel, this integration is for you.

With this integration, we'll send event data about shown experiences to your GTM account. From GTM you can forward these events to your favorite tools like Google Analytics and Mixpanel.

Simply toggle the switch to activate it and we'll start sending data to the GTM account associated with your website - no need for additional setup.

Once the integration is activated we will automatically start sending events to GTM through the data-layer. The event is structured as follows:

We'll send one event for each experience applied to the page:

• event: 'unless_experiences'
• action: 'My experience' // experience name
• label: 'Control' or 'Participant' or the variantion name if applicable.