The law firm below has offices throughout Europe. They specialize in trade law and most of their business comes from Scandinavia and the Benelux. Using Unless, they customize their headline to match the visitor’s region and in the subheadings, they further specify the city. They also add a visual element by changing the background images to match the city of the visitor and the final results can be seen below.
Personalize content to highlight your local presence
Show your local expertise with personalization on content pages.
Use location-based personalizations to get more of your customers to attend your events.