In the example below, you can see how Billable uses personalization to incorporate Hotels, inc., one of their target accounts on to the page. The first change of course is adjusting the headline to include the name of the target account. But it is possible to go further by adjusting the rest of the text to make it relevant to their business, and mentioning the name of their account manager from Billable. Another nice change they’ve made is to swap the happy customer quotes to be from companies within the same industry.