Who: International drugstore chain from Europe

Shopping online for the holidays is becoming more and more common. And while customers are used to convenience and speedy deliveries, this cannot always be guaranteed, especially during the holidays. In order to avoid any potential frustration for the buyer later down the road, it is important for online retailers to set expectations right before a purchase is made.

When using a global e-commerce system, it can be challenging to respond quickly to local events. However, the moment this retailer heard that the local postal service was temporarily overflown with orders, they made sure to notify their visitors with a branded message using an overlay component from the Unless component library. This allowed them to ensure that their customers know what to expect when placing an order at this moment.

A similar experience could include adding a small message around the add-to-cart button that tells the buyer which date and time they should order by to ensure that they get their package on time.

Side-box overlay informing customers of potential delays to their packages