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Pricing

Startup

Are you new to the personalization game? This plan gives you all the basic features to get started.
$9/month

2,500 impressions
$4 per 1,000 additional impressions

Enterprise

A personal account manager, service level agreements and lots of advanced features.

Unlimited impressions
 

No Credit Card required for signup. For any questions contact our sales team.

Contact our sales team

Please leave us the following information so we can contact you:

We will reach out within 1 business day

Features included in all of our plans

Smart targeting

To better meet the needs of your visitors, group them into audience segments. Segments can be based on any information available about your visitors, such us their location, behavior, referral source, device, and much more.

Page variations

Create different, personalized versions of a page and store them under the same URL. When someone visits your page, Unless will determine to which audience segment they belong and show the best-matching variation.

Inline editing of text and images

Gain control over your website content. Using our WYSIWYG (What You See Is What You get) editor, you can swap out images, change text, add dynamic keywords, and more. No learning phase — get started in seconds.

Built-in analytics and testing

Track and analyze the performance of your personalized pages. To help you understand how personalization affects conversion, Unless automatically creates a control group. Just like in A/B testing, this helps with measuring effectiveness.

Compare Plan Features

Startup

Professional

Enterprise

Account
 
info_outlineEach time a website visitor views a variation, it is counted as an impression.
Impressions
2,500
50,000
Unlimited
info_outlineCreate personalized variations for an unlimited amount of websites.
Domains
Unlimited
Unlimited
Unlimited
info_outlineAmong all personalization solutions, Unless offers the quickest setup. Get started without having to install a script first.
Script-free setup
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check
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Targeting
 
info_outlineMore than 20+ targeting options to identify and engage the right audience.
Basic targeting
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info_outlineWith city, region, and country level targeting you can personalize your pages for visitors from specific locations.
Geo targeting
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info_outlineTarget visitors on a 1-on-1 level based on their IP address.
IP based targeting
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info_outlineAdd custom javascript that allows targeting based on an attribute or a behavior of a visitor.
Custom javascript
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info_outlineUse advanced targeting options such us behavioral attributes, demographic data, and more.
Advanced targeting
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info_outlineTurn anonymous website traffic into full company profiles and target visitors based on company size, revenue, industry, and more.
Firmographic targeting
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info_outlineOnboard data from your CRM or APIs to leverage all available information about your customers for precise targeting.
CRM & 3rd party Data integrations
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Personalization
 
info_outlineCreate as many personalized page versions as you need.
Variations
Unlimited
Unlimited
Unlimited
info_outlineEdit and style content, swap out images, adjust CTAs, and add CSS or Javascript to make advanced changes to the page design.
Inline editor
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info_outlineDynamically add keywords and information to personalize on a 1:1 level. Inject information from emails, ads, and other sources.
Dynamic content insertion
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info_outlineOur built-in suggestion tools give contextual advice about readability and relevance.
Content suggestions
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info_outlineThe visual editor allows you to rearrange page elements and change the layout of your site.
Visual design editor
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Analytics and testing
 
info_outlineAllows for detailed analysis of each variation's performance.
Analytics
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info_outlineVariations are part of your website, as such, they are analyzed by GA like any other page traffic.
Google analytics integration
check
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custom setup
info_outlineTest your personalization ideas to see which has the greatest impact on your business metrics.
A/B Testing
basic A/B testing
basic A/B testing
A/B/n & MVT Testing
Account management
 
info_outlineAdd users to work collaboratively on personalization.
Users
Unlimited
Unlimited
Unlimited
info_outlineAs your account's administrator, you can manage and assign user roles.
User roles
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info_outlineManage multiple accounts, ideal for agencies or companies that personalize on behalf of other customers.
Multiple Accounts
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Support
 
info_outlineOur team of developers and marketers offers support that lets you get the most out of your product.
Support
Help Center
Technical Support
Dedicated Account Manager
info_outlineNo time to personalize yourself? Let the experts at Unless do all the heavy lifting and implement your variations on your behalf.
Professional services
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info_outlineUnless is GDPR compliant and can offer increased service levels and assurances for your business.
SLA & DPA
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Not ready for your 14-day free trial?Need some inspiration to get started?

Frequently Asked Questions

What is an impression?

Every time an Unless personalization is shown to one of your visitors, it counts as an impression. If you go over your impression limit, additional fees apply - depending on your plan.

What happens if I go over my plan limit?

We will not automatically upgrade your plan or stop serving your content. However, if you exceed your maximum number of impressions, you will be charged an additional fee per 1,000 extra impressions. The fee depends on your plan.

Can I add more users to my account?

Yes, you can add an unlimited number of users to your account. To add your team members: log in, go to your dashboard, choose the category "Users", and invite your colleagues.

These plans do not fit my needs!

Please get in touch and we will tailor a custom plan based on your needs. Custom plans can be useful for companies that require tailor-made targeting options, have a multilingual website, or special security requirements. We are also happy to offer service level agreements.

Can I become a reseller?

Yes, we offer a reseller project. Sign up at our reseller page if you are interested in becoming a reseller.

I have more questions!

Do not hesitate to contact us and we will gladly help you out. Reach out through the chat at the bottom right of this screen, send us an email or join our Slack channel. Also, our Knowledge Base offers a range of articles which explain our features and setup in more detail.

Contact our sales team

Please leave us the following information so we can contact you:

We will reach out within 1 business day