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Pricing

Startup

Are you new to the personalization game? This plan gives you all the basic features to get started.
$9/month

2,500 impressions
$4 per 1,000 additional impressions

Enterprise

A personal account manager, service level agreements and lots of advanced features.

Unlimited impressions
 

30-day full money back guarantee. For any questions contact our sales team.

Contact our sales team

Please leave us the following information so we can contact you:

We will reach out within 1 business day

Features included in all our plans

Smart targeting

To better meet the needs of your visitors, group them into audience segments. Audiences can be based on any information available about your visitors, like their location, behavior, referral source, device, and much more.

Page variations

Create different, personalized versions of any of your web pages. When someone visits your page, Unless will determine to which audience segment they belong and show the best-matching variation.

Built-in analytics and testing

Track and analyze the performance of your personalized pages. To better understand how personalization affects conversion, create a control group that will see an unpersonalized version of your page.

Inline editing of text and images

Gain control over your website content. Using our WYSIWYG (What-You-See-Is-What-You-Get) editor, you can swap out images, change text, add dynamic content, and more. No learning phase — get started in seconds.

Compare Plan Features

Startup

Professional

Enterprise

Account
 
info_outlineEach time a website visitor views a variation, it is counted as an impression.
Impressions
2,500
50,000
Unlimited
info_outlineCreate personalized variations for an unlimited amount of websites.
Domains
Unlimited
Unlimited
Unlimited
info_outlineAmong all personalization solutions, Unless offers the quickest setup. Get started without having to install a script first.
Script-free setup
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Targeting
 
info_outline25+ targeting options to identify and engage the right audience.
Basic targeting
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info_outlineUse URL parameters to personalize your website with CRM and email provider data.
Simple integrations
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info_outlineWith city, region, and country level targeting you can personalize your pages for visitors from specific locations.
Geo targeting
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info_outlineTarget visitors on a 1-on-1 level based on their IP address.
IP based targeting
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info_outlineAdd custom javascript that allows targeting based on an attribute or a behavior of a visitor.
Custom javascript
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info_outlineCustom targeting options developed for your specific needs.
Custom targeting
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info_outlineTurn anonymous website traffic into full company profiles and target visitors based on company size, revenue, industry, and more.
Firmographic targeting
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info_outlineNative third-party integrations allow you to directly connect your CRM or API for precise targeting.
Advanced integrations
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Personalization
 
info_outlineCreate as many personalized page versions as you need.
Variations
Unlimited
Unlimited
Unlimited
info_outlineUse audience memberships to personalize the user journey beyond your landing page, including recurring visits.
Full funnel
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info_outlineEdit and style content, swap out images, adjust CTAs, and add CSS or Javascript to make advanced changes to the page design.
Inline editor
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info_outlineDynamically add keywords and information to personalize on a 1:1 level. Inject information from emails, ads, and other sources.
Dynamic content insertion
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info_outlineOur built-in suggestion tools give contextual advice about readability and relevance.
Content suggestions
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info_outlineThe visual editor allows you to rearrange page elements and change the layout of your site.
Visual design editor
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Analytics and testing
 
info_outlineTrack how often a variation has been displayed.
KPI tracking
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info_outlineCustom events are sent to Google Analytics, so you can set goals and measure performance.
Google Analytics integration
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Custom
info_outlineCompare your personalization ideas to the original web page, to measure the impact on your business metrics.
A/B Testing
Control group
Control group
A/B/n & MVT
Account management
 
info_outlineAdd users to work collaboratively on personalization.
Users
Unlimited
Unlimited
Unlimited
info_outlineAs your account's administrator, you can manage and assign user roles.
User roles
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info_outlineManage multiple accounts, ideal for agencies or companies that personalize on behalf of other customers.
Multiple Accounts
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Support
 
info_outlineOur team of developers and marketers offers support that lets you get the most out of your product.
Support
Help Center
Technical Support
Dedicated Account Manager
info_outlineNo time to personalize yourself? Let the experts at Unless do all the heavy lifting and implement your variations on your behalf.
Professional services
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info_outlineUnless is GDPR compliant and can offer increased service levels and assurances for your business.
SLA & DPA
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Frequently Asked Questions

What is an impression?

Every time an Unless personalization is shown to one of your visitors, it counts as an impression. If you go over your impression limit, additional fees apply - depending on your plan.

What happens if I go over my plan limit?

We will not automatically upgrade your plan or stop serving your content. However, if you exceed your maximum number of impressions, you will be charged an additional fee per 1,000 extra impressions. The fee depends on your plan.

Can I add more users to my account?

Yes, you can add an unlimited number of users to your account. To add your team members: log in, go to your dashboard, choose the category "Users", and invite your colleagues.

These plans do not fit my needs!

Please get in touch and we will tailor a custom plan based on your needs. Custom plans can be useful for companies that require tailor-made targeting options, have a multilingual website, or special security requirements. We are also happy to offer service level agreements.

Can I become a reseller?

Yes, we offer a reseller project. Sign up at our reseller page if you are interested in becoming a reseller.

I have more questions!

Do not hesitate to contact us and we will gladly help you out. Reach out through the chat at the bottom right of this screen, send us an email or join our Slack channel. Also, our Knowledge Base offers a range of articles which explain our features and setup in more detail.

Contact our sales team

Please leave us the following information so we can contact you:

We will reach out within 1 business day