Attio

Version 1.0 · Last updated 2026-08-10

Context

Attio is an AI-native CRM that lets teams shape their own data model instead of forcing contacts and deals into a fixed schema. That custom structure feeds Living Context, the engine that connects your AI customer agent to your business systems.

Because Attio adapts to however your team defined its objects and fields, your agent grounds each conversation in your business’s own shape of the data, not a generic set of default fields, across acquisition, retention, expansion, and support.

Interest and risk signals the agent picks up on your website and in your product route straight into Attio, tagged for whoever owns that record in your custom setup, so the update lands on the right object without you having to bridge two different data models.

Key benefits

• Full context, in your own shape of data: Your agent reads whatever objects and fields your team modeled in Attio, so it’s grounded in your business’s actual structure rather than a generic contact record.
• Signals land on the right record: Buying, retention, and upsell signals spotted on your website and in your product route into Attio tagged for the owner of that record, wherever it lives in your custom model.

How does it work?

Living Context reads Attio through whatever object model your team has built, so your agent’s grounding matches your actual data structure rather than a fixed schema. Signals it spots on your website and in your product write back into Attio against the right record for the owner to act on.

Install instructions

Once at the Integrations tab of your Unless dashboard, you can select “Configure” for the Attio integration. This will open a popup where you can connect your Attio account and set up the integration.