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Super fast setup

The easiest and quickest way to get started.

When it comes to website optimization, most marketers rely on their tech team to bring their ideas to life. This greatly increases the time-to-market and often results in ideas not being executed at all. With Unless, you can create, test, and optimize page variations in minutes - no dev skills required.

To get started, you don't even need to install a script. Just sign up, add a page that could benefit from targeted messaging, and personalize it. Once you are done, publish your work under an Unless URL and share it with your colleagues. When you are ready to put your personalizations live, install the script or use our WordPress plugin. Don't worry about speed or page load - Unless is so lightweight that it will not slow down your website.

Of all personalization solutions, Unless offers the easiest and quickest setup - you can create, test, and optimize page variations in minutes, no dev skills required.

To get started, you don't even need to install a script. Just sign up, add a page that could benefit from targeted messaging, and personalize it. Only when you are ready to put your personalizations live, you will need to install the script - or use our WordPress plugin.

Audience targeting

Target audiences with specific website variations.

A recent study has shown that a lack of personalization results in a suboptimal site experience for 96% of all visitors. To tackle this problem, Unless lets you create different versions of your page, targeted at different audience segments.

With these segments, you can group visitors who are likely to have the same needs and wants. Audience segments can be based on any information available about your visitors, like their location, behavior, previous actions, data stored in your CRM or email service, referral source, and much more. When someone visits your page, Unless will determine to which audience group they belong and show the best-matching variation. For example, behavioral segmentation lets you deliver different experiences to new and returning visitors.

One-size-fits-all websites are bound to fail. Unless lets you create different versions of your website, targeted at specific audience segments. With audiences, you can group visitors based on any information available about them - like their location, behavior, device, referral source, and more.

When someone visits your page, Unless will determine to which audience group they belong and show the best-matching variation.

Easy editing

Design your pages with the simple WYSIWYG editor.

With our WYSIWYG (What-You-See-Is-What-You-Get) editor, you can quickly and easily create variations of any web page, without accessing the code — just click to edit. You can edit and style content, swap out images, adjust Call-to-Actions, and more. The editor is really easy to use: it does not require any training. More advanced users can add JavaScript or CSS to make even more sophisticated changes to their pages.

Your pages don't have to be static. Through dynamic parameters, you can easily personalize on a 1:1 level, generating a unique user experience for each visitor. Simply add a {{placeholder}} to your page, connect it to a source (like an email service or CRM), and dynamically populate your page with user-specific keywords and information. In such placeholders, you can either use one of our data properties or connect your own 3rd party source. Just like in a personalized email, each landing page will be different.

With our WYSIWYG (What-You-See-Is-What-You-Get) editor, you can easily create variations of any page. You can edit and style content, swap out images, adjust Call-to-Actions, and more. Advanced users can add JavaScript or CSS to make even more changes to their pages.

On top, you can add dynamic parameters to dynamically populate your page with user-specific keywords and information - stored by Unless, or your CRM and ESP.

Funnel personalization

Personalize every step - from acquisition to retention.

Creating a tailored landing page for each audience group is a great start - but to get the most out of your personalization efforts, dive into full funnel personalization. Show your visitors targeted messages as they move from page to page and step by step, further down your conversion funnel.

Set up your audience segments based on 25+ targeting conditions and define how visitors shift between segments. Someone might initially belong to your "first-visit" audience, but they could quickly move into a different group, based on time, actions performed, or pages viewed. For example, you could define that someone becomes a hot lead after downloading an ebook and then show them a different CTA on your homepage.

Creating a tailored landing page for each audience group is a great start - but to get the most out of your optimization efforts, dive into full funnel personalization.

Show your visitors targeted messages, as they move from page to page and further down your conversion funnel. For example, you could define that someone becomes a hot lead after downloading an ebook and show them a different CTA on your homepage.

Performance analytics

Time-saving analytics and performance testing

WWith our built-in analytics, you can monitor your KPIs and quickly take action. Unless is also integrated into Google Analytics - saving you long hours and money, harmonizing data across tools. To further facilitate performance analysis, all campaign links come pre-equipped with UTM parameters that follow a consistent naming convention - no more confusion and errors due to faulty campaign tracking.

You are uncertain how personalization will affect performance? To find out what kind of changes will bring the best results, you can set up a control group and test your variations against your original, unpersonalized page. This way, you can make data-driven decisions, test ideas, and prove assumptions.

To measure performance, you can either use the built-in analytics or Google Analytics. All Unless campaign links come pre-equipped with UTM parameters - no more confusion and errors due to faulty campaign tracking!

Are you uncertain how personalization will affect performance? Set up control groups and test your variations against your original, unpersonalized page.

More features to make you happy

Redirect mode

Redirect visitors to different URLs. For example, to promote your mobile application, you could redirect users to the matching app store based on their OS. Alternatively, you could direct returning visitors to a different page than new visitors.

SEO-friendly

Personalization is for people, not for bots. So, we make sure that your variations do not get shown to or indexed by search engine bots.

Script-free setup

To get started, you don't need to install a script. Simply decide on a page and create personalized versions of it. Share your results with your colleagues or a test audience. When you are ready to go live, install the script.

Speed

Using a serverless architecture, Unless operates right on top of your website. It injects your personalizations at runtime, without slowing down your site or increasing page load.

Account management

User roles

As account administrator, you can manage and assign user roles. Control what users can and cannot do with Unless. In larger teams, this helps with managing your account.

Access logs

You can take a look at your access logs to retrieve a history of the latest changes made through Unless. You can view any changes, when they were made and who made them.

Preview mode

For "All traffic", your newly created variations are set to preview mode. Once you and your team have finished editing and testing, you can toggle the activate switch and put your variations live.

Flexible pricing

Our pricing tiers are based on monthly impressions. Under your account settings you can keep track of your usage. To deal with seasonal traffic fluctuations, you can book additional impressions as needed.

Discover the possibilities of personalization with UnlessNeed help getting started?

Sign up and start optimizing today.In our knowledge base, you will find support articles about our main features, tech, and SEO.