Super fast setup

From all personalization solutions, Unless offers the easiest and quickest setup.

When it comes to website optimization, most marketers rely on their tech team to bring their ideas to life. This greatly increases the time-to-market and often results in ideas not being executed at all. With Unless, you can create, test, and optimize page variations in minutes - no dev skills required.

If you want to personalize for a campaign, you don't even need to install a script: you can start right away. For hosted campaigns, we will create a mirrored version of your page. You can adjust it independently from your dev team and publish under an Unless campaign URL. Only if you want to host the campaigns on your own domain or personalize for all traffic sources - including organic traffic - you have to install the script. Either way, Unless is so lightweight that it will not slow down your website.

From all personalization solutions, Unless offers the easiest and quickest setup. Create, test, and optimize page variations in minutes, no dev skills required.

To get started, you don't even need to install a script. Unless creates a mirrored version of your page which you can then personalize. To unleash the full potential, install the script and personalize for all traffic sources, including organic.

Audience targeting

Target audiences with highly specific page variations.

Each of your visitors has unique expectations, so offering a single page experience to everyone will not work. To tackle this problem, Unless lets you create different versions of your page, targeted at certain audience segments.

With these segments, you can group visitors who are likely to have the same needs and wants. Audience segments can be based on any information available about your visitors, such as  their location, behavior, device used to access the site, referral source, time of day, and more. When someone visits your page, Unless will determine to which audience group they belong and show the best-matching variation. For example, behavioral segmentation lets you deliver different experiences to new and returning visitors.

One-size-fits-all websites are bound to fail. Unless lets you create different versions of your web pages, targeted at specific audience segments. These segments let you can group visitors based on information like their location, behavior, device, referral source, and more.

When someone visits your page, Unless will determine to which audience group they belong and show the best-matching variation.

Easy editing

Enrich your pages with the simple WYSIWYG editor.

With our WYSIWYG (What-You-See-Is-What-You-Get) editor, you can quickly and easily create variations of any page, without accessing the code — just click to edit. You can edit and style content, swap out images, adjust Call-to-Actions, and more. The editor is so easy to use that it doesn't require any training. More advanced users can add JavaScript or CSS to make even more sophisticated changes to their pages.

Your pages don't have to be static. Through dynamic parameters, you can easily personalize on a 1:1 basis, generating a unique user experience for each visitor. Simply add a {{placeholder}} to your page, connect it to a source (like an email database) and dynamically populate your page with user-specific keywords and information. For this, you can either use one of our data properties or connect your own 3rd party source. Just like in a personalized email, each landing page will be different.

With our WYSIWYG (What-You-See-Is-What-You-Get) editor, you can easily create variations of any page. You can edit and style content, swap out images, adjust Call-to-Actions, and more. Advanced users can add JavaScript or CSS to make even more changes to their pages.

On top of that, you can add dynamic parameters to dynamically populate your page with user-specific keywords and information.

Targeted campaigns

Campaign-based, script-free personalization.

Personalizing your website is great, but sometimes you might want to optimize for a specific marketing campaign. Campaign-based personalization allows you to create short-lived, hyper-targeted personalizations. These can be used for emails, paid ads, social media, and more.

This feature does not require installing a script, so it is particularly useful for your online presence outside the scope of your own website. For example, you could use it to add a retargeting pixel to your Medium blog or 3rd party content you share on social media. This way you could retarget users who haven't yet visited your website.

To make tracking and analytics easier, Unless automatically adds UTM parameters to campaign links which also makes the feature perfect for testing new ideas on a small scale.

Campaign-based personalization allows you to create hyper-targeted personalizations, used for emails, paid ads, social media, and more.

This feature is especially useful for your online presence outside the scope of your own website. For example, you could use it to add a retargeting pixel to your Medium blog. This way, you could retarget users who haven't visited your website yet.

Performance analytics

Time-saving analytics and performance testing

With our built-in analytics, you can monitor your KPIs and quickly take action.

Unless is also integrated into Google Analytics - saving you long hours and money, harmonizing data across tools. To further facilitate performance analysis, all campaign links come pre-equipped with UTM parameters that follow a consistent naming convention - no more confusion and errors due to faulty campaign tracking.

You are uncertain how personalization will affect performance? To find out what kind of changes will bring the best results, you can set up a control group and test your variations against your original, unpersonalized page. This way, you can make data-driven decisions, test ideas, and prove assumptions.

To measure performance, you can either use the built-in analytics or Google Analytics. All Unless campaign links come pre-equipped with UTM parameters - no more confusion and errors due to faulty campaign tracking!

Are you uncertain how personalization will affect performance? Set up control groups and test your variations against your original, unpersonalized page.

More features to make you happy

Redirect mode

Redirect visitors to different URLs. For example, to promote your mobile application, you could redirect users to the matching app store based on their OS. Alternatively, you could direct returning visitors to a different page than new visitors.

SEO-friendly setup

When you create page variations, a special URL parameter is added to your original URL, this assures that variations are not considered duplicate content. On top, we make sure that your variations do not get indexed by search engine bots.

On-page content suggestions

You are not a natural writer? No worries! Our built-in suggestion tools give contextual advice about readability and relevance. This will help you create appealing content that speaks to your audience.

Speed

Using a serverless architecture, Unless operates right on top of your website. It injects your personalizations at runtime, without slowing down your site or increasing page load.

Account management

User roles

As account administrator, you can manage and assign user roles. Control what users can and cannot do with Unless. In larger teams, this helps with managing your account.

Access logs

You can take a look at your access logs to retrieve a history of the latest changes made through Unless. You can view any changes, when they were made and who made them.

Preview mode

For "All traffic", your newly created variations are set to preview mode. Once you and your team have finished editing and testing, you can toggle the activate switch and put your variations live.

Flexible pricing

Our pricing tiers are based on monthly impressions. Under your account settings you can keep track of your usage. To deal with seasonal traffic fluctuations, you can book additional impressions as needed.

Discover the possibilities of personalization with UnlessNeed help getting started?

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