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Recipe

Personalize your website for startups

Adjust your messaging to appeal to your visitors that work in startups.

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In this example, you see how DesignR uses Unless to personalize their website for startups. Their headline changes for buyers in this segment, highlighting that it’s a preferred design tool for this type of company. The CTA for startups is “try now” instead of “learn more” or “book demo” aiming to minimize friction in the purchasing process. Below the fold, they also showcase reviews from well-known startups. Looking beyond the homepage, this company personalizes their pricing page, highlighting an affordable, mid-range plan for startups.

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Frequently asked questions

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.

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Friendly support from real people

We’re here to help

We are known for our quick responses if you have an issue. Feel free to ask us anything. But you can also ask our conversational AI a question, of course!