In this example, you see how DesignR uses Unless to personalize their website for startups. Their headline changes for buyers in this segment, highlighting that it’s a preferred design tool for this type of company. The CTA for startups is “try now” instead of “learn more” or “book demo” aiming to minimize friction in the purchasing process. Below the fold, they also showcase reviews from well-known startups. Looking beyond the homepage, this company personalizes their pricing page, highlighting an affordable, mid-range plan for startups.
Recipe
Personalize your website for startups
Adjust your messaging to appeal to your visitors that work in startups.
Related content
Personalize content pages based on company size
Show that you cater to the needs of companies of varying sizes.
Personalize your website for the enterprise market
Adjust your messaging to appeal to your enterprise visitors.
Frequently asked questions
No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.
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