Most Unless customers use the Insights to analyze their audiences' performance but if you want to dig deeper or simply prefer to use Google Analytics, this integration is for you.

Simply toggle the switch to activate it and we'll start sending data to the Google Analytics account associated with your website - no need for additional setup.

With this integration, you can deep dive into all KPIs Google Analytics provides (e.g. bounce rate, time-on-page, exit page,...) and get an even better understanding of your audiences.