Match Unless experience data with your Google Analytics data for more insights.
You can measure the success of your experiences using the Unless Insights while keeping an eye on the goals you've set and the audiences you are building.
However, if you want to dig deeper or simply prefer using Google Analytics as your single source of truth, this integration is for you. With this integration, you can deep dive into all the KPIs Google Analytics provides (e.g. bounce rate, time-on-page, exit page,...) and get an even better understanding of your Unless experiences with custom reports.
The power of this integration is all about Google Analytics custom reports. Unless insights will tell you which experiences are working (or not) for which goals. They can also tell you which variations of your experiment(s) are more successful. But there are some benefits to joining forces with Google Analytics.
Once the integration is activated we will automatically start sending events to Google Analytics. We'll send one event for each experience applied to the page, structured as follows:
Simply navigate to the Integrations tab of your Unless dashboard, select Google Analytics, and toggle the switch to activate it. Unless will immediately start sending data to the Google Analytics account associated with your website. There is no need for additional setup.
Simply toggle the switch to activate the Google Analytics integration and we'll start sending data to the Google Analytics account associated with your website - no need for additional setup.