my image Some great alternative text


The internet is for cats

What Unless can do for website owners who are looking to convert more visitors into customers.

The internet is for cats

Video transcript

Hi, my name is Sander Nagtegaal. I'm CEO at We are a small startup from Amsterdam, The Netherlands. And we are a personalization engine for websites.

You know, we love the internet. The Internet is great. It's great for cats, it's great for memes. But it's also... super inefficient. The average conversion rate of websites in general sits at about 1.5 percent. That means that for any website, from every 100 visitors that they attract, 98 people leave without doing what they are supposed to be doing on that particular website. Those are very bad numbers.

When people converse face-to-face, they do much better! Take for example sales people. Sales people can convert up to 80% of all people they talk to. How do they do that? It's because they adapt their story to their audience. Sales people take into account the background, vocabulary and even the intent of their customers, to make their pitch more relevant. That is how they convert more people into customers.

So, what if your website could do exactly the same? That's where we can help you. Unless is a personalization engine for websites. We let your website dynamically adapt itself to on whomever is looking at it, to make your website more relevant. The result: a much better conversion rate.

So, if you want to turn more people into customers, please come to and sign up for free!

my image Some great alternative text

Friendly support from real people

We’re here to help

We are known for our quick responses if you have an issue. Feel free to ask us anything. But you can also ask our conversational AI a question, of course!