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Content tagged with Audiences

Use custom traits for audience segmentation

Find out how you can add custom targeting conditions that are specific to your business needs.
Articles: Target audiences

Make the most of suggested audiences

Suggested audiences are a powerful tool that helps you uncover hidden opportunities and audiences you should personalize for.
Articles: Target audiences

How to set up, enrich, and export visitor lists

Learn how to use the Visitors Report to enrich your visitor lists and power personalizations across channels (including email).
Articles: Measure success

Personalize your support docs: Help your customers help themselves

Find out how you can personalize your knowledge base to provide more relevant and efficient help to customers.
Blogs: Know-how

How to uncover personalization opportunities using Google Analytics

Your Analytics data is a treasure map full of personalization ideas that will increase your conversions. Here's how to find them.
Blogs: Know-how

Self-segmentation: your secret personalization weapon

Conversion optimization is impossible without understanding your visitors' needs. Here are some examples of how self-segmentation can help.
Blogs: Know-how

Predict conversion rate for each visitor with machine learning

Unless helps websites predict conversion rates per visitor with machine learning for more sales and less product returns.
Blogs: Opinion

Announcing suggested audiences

A great new feature will suggest audiences, based on traffic analysis.
Blogs: Stories

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