Content tagged with Audience

How to set up audiences

Defining audiences is the first step in developing an effective personalization strategy. Here's how to create audiences inside Unless.
Articles: Getting started

How to achieve 1:1 personalization without much effort

Unless CEO Sander explains how using multiple audiences can lead to 1:1 personalization without much effort.
Blogs: Know-how

B2B: dynamically change content based on referrer

In this webinar, Rogier introduces us to Full Funnel Audience Personalization and explains everything so you can get started immediately!
Courses: Webinars

How to create a personalization

In this guide, we will teach you about core features of Unless - how to segment your audience and how to personalize a page.
Articles: Getting started

Set up audiences based on visitor location

Check which use cases apply to your business and follow our step-by-step guide to optimize website experience based on a visitor's location.
Articles: Audiences

Walkthrough: Dynamically add a visitor's location to your page

Learn how to dynamically state a visitor's location or how to add text based on the availability of a visitor's location.
Articles: Audiences

Set up audiences based on Google Ads (AdWords) data

Learn how to skim Google Ads (AdWords) targeting data to segment your visitors into hyper-specific audiences.
Articles: Audiences

Set up audiences based on Facebook ads data

Learn how to segment visitors based on data from Facebook ad targeting and how to create a hyper-targeted website experience.
Articles: Audiences

Set up audiences based on email data

How to segment visitors using data from your email service or marketing automation tool. Personalize for subscribers, leads, and customers.
Articles: Audiences

Walkthrough: Using email tags for audience segmentation

Using query string parameters, you can personalize based on information provided by your email service -e.g. MailChimp, Drip, ActiveCampaign
Articles: Audiences

Set up audiences based on CRM data (leads/prospects/customers)

Learn how to use information stored in your CRM to segment your visitors into audiences (e.g. "leads" vs. "customers" vs. "prospects").
Articles: Audiences

Segment your visitors based on behavior and referrer

Create audiences based on visitors' previous activities (e.g. pages viewed), conversion stage, referral source, and other behavioral data.
Articles: Audiences

Walkthrough: Using Cookies for audience segmentation

Learn how to personalize based on cookies. This way you can personalize for logged-in users, affiliate traffic, on-site actions, and more.
Articles: Audiences

Set up an audience for direct and organic traffic

Learn how to create an audience for visitors who reach your website organically or as direct traffic.
Articles: Audiences

Set up audiences based on time, date, and weekday

Does your conversion rate change throughout the day (day vs. night) or week(weekday vs. weekend)? Optimize results with time-based audiences
Articles: Audiences

Set up audiences based on visitors' device or browser

Is your visitors' behavior influenced by device (mobile vs. desktop) or browser? Do you want to change the CTAs on mobile view? Learn how.
Articles: Audiences

Set up audiences based on local weather and temperature

Your conversion rate changes with weather? You sell more of a certain product when temperatures go up? Learn about weather-based audiences.
Articles: Audiences

Announcing full funnel personalization with Audiences

The new Audiences feature and a sneak peek into the Unless roadmap.
Blogs: Know-how