Content tagged with AB Testing

A/B test improvements

A/B testing has improved: reach significance faster, and test multiple versions of any experience.
Blogs: Know-how

Case study: how Unless helped ClassTag increase conversion by 150%

Learn how ClassTag leveraged different personalization techniques to reach a conversion uplift for anonymous traffic and paid campaigns.
Blogs: Customer cases

A/B testing with Unless

Learn how to use Unless to run experiments, test on-site personalizations and split traffic using the control group.
Articles: Measure success