Long term roadmap

In the long term, we aim to improve the communication on the internet, by making websites respond like humans would.

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Our long term roadmap looks like this. It starts in the past.


  • Build scalable infrastructure for service and data.
  • Create the first version of the inline personalization editor.
  • Soft-launch early version of the product. Not so great, to be honest.
  • Acquire large number of early adopters to validate initial service.
  • Work with them to improve the product.


  • Improved audience segmentation with more segmentation options
  • Allow for individual visitor profiles and associated data points
  • Allow for visitor identification through the Identify API
  • First experiments with behavioral predictions
  • Launch of the Add-on library of ready-made components
  • Activate as many of the early adopters as possible to show product-market fit


  • Launch of the Integration library of standardized connections to third party systems
  • Released integrations with Clearbit, Kickfire, Google Analytics, Google Tag Manager, Wordpress, Cloudflare, Slack
  • Successful tests with conversion prediction algorithms
  • Launch of behavioral predictions: attention span, engagement and stickiness scores
  • Start catering to much bigger customers


  • Improve onboarding and handholding in the dashboard and UX in general
  • Focus on hyper-personalization for the purpose of account-based sales
  • Add popular CRM integrations (Salesforce, Hubspot, etcetera).
  • Add reverse syncing for third-party systems, so we can add value to for example CRM systems with our prediction labels (like: this person is a hot lead, go call him)
  • Improve multi-variate testing capabilities


  • Cater to larger companies by adding quality control options, better security and privacy regulation compliance.
  • Launch inline components as a strong USP - allowing you to drag and drop entire feature sets in your website.
  • Add integrations for omnichannel orchestration.
  • Add offline purchasing history as segmentation option.
  • Improve the Insights, by speeding it up drastically.
  • Increase the amount of management reporting options.


  • Launch open-source component library
  • Allow for building your own components
  • Create a component marketplace
  • Refine funnel analysis
  • Launch automated multi-arm bandit testing
  • Launch APIs for mobile platforms


  • Build out suggested audiences to full automation
  • Launch proof of concept for suggested content snippets
  • Launch proof of concept for suggested components
  • Tie multi-arm bandit testing to suggested items
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We are known for our quick responses if you have an issue. Feel free to ask us anything. But you can also ask our conversational AI a question, of course!