Marketo

Sync your Marketo lead and list data for a hyper-personalized user experience on your website as well as your email campaigns.

Context

Chances are you already segment and personalize the emails you send out to your leads and contacts. Imagine if you could continue that personalized experience on the website too. And not just the landing page, but their journey throughout the website. You could show them the right content, highlight relevant information, and so much more.

Key benefits

  • Make sure that the personalized experiences you've created go further than the landing page. You can use Unless Campaigns when sending out your Marketo emails. Simply attach a contact ID to each contact which will ensure that their journey throughout the website is hyper-personalized with updated data, thanks to the continuous sync functionality.
  • Are you using Marketo forms to collect leads for your sales team? The questions you ask on the form regarding someone's industry, company size, budget, etc. can all be used as custom traits to optimize the website to fit their needs.
  • Having the Marketo connection will also mean you know the funnel stage of each contact and you can use this data to get them further down the funnel. For example, add components that recommend downloading relevant case studies or change the CTAs on a page to "book a demo", "request a quote" etc.

How does it work?

With this integration you can sync data about your leads, lists, and programs between Marketo and Unless. You can then create audiences and experiences within Unless for individual contacts as well as a variety of segments. You can also send visitor data such as attention span, lead score, and more from Unless back to Marketo.

Install instructions

Once at the Integrations tab of your Unless dashboard, you can select “Unlock” for the Marketo integration. This will open up a form, where you can provide us with details regarding how you would like to use this integration eg. which data points you would like to be passed and in which direction. We will then configure the integration according to your needs.

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