Automatically reveal the company of your visitors and use firmographic data for segmentation based on industry, company size and more.

Context

It’s easy to identify a company’s IP address, but it’s like having a fingerprint — unless you know who it belongs to, it’s not much help. With Leadfeeder you can instantly match IP addresses with company names and identify anonymous web visitors. You can use this firmographic data to segment your audiences based on industry or company size and show them personalized content or add-ons.

How does it work?

Once you enable the integration in your Unless account, firmographic information will be added to your visitor's profile and you can create audience segments based industry, company size and more. After activating the integration, all options will appear in the audience builder automatically.

Install instructions

You can enable the integration from the Integrations tab of your Unless dashboard and agree to the terms. Relevant firmographic datapoints can then be accessed from the audience builder.