Use Kickfire data to identify, target and personalize the user experience of your website visitors.
KickFire's IP address intelligence & B2B firmographic data allows you to translate IP addresses to companies, identify anonymous web visitors – all based on a company's IP address. Use this firmographic information to segment your audiences based on industry or company size and show them personalized content or add-ons.
The Unless integration with Kickfire allows you to connect your own Kickfire account to Unless. From then on, firmographic information will be added to your visitor's profile and you can create audience segments based on any of the Kickfire data points. After activating the integration, all options will appear in the audience builder automatically.
You need a Kickfire account first. In the Unless dashboard, you can simply swith on the Kickfire integration by adding your API key that comes with a Kickfire account. Relevant firmographic datapoints can then be accessed from the Audience builder.