Intercom

Sync your Intercom contact and conversation data for a hyper-personalized user experience on your website as well as your communications.

Context

Chances are you already segment and personalize the messages and emails you send out to visitors and contacts. Imagine if you could continue that personalized experience on the website too. And not just the landing page, but their journey throughout the website. You could show them the right content, highlight relevant information, and more based on the questions they asked or the features they showed interest in.

Key benefits

Unless is all about optimizing the user experience and customer support is a huge part of that! There is a lot you could do with this integration but let's take a look at a few examples:

  • Most chat conversations on a website start with some form of self-segmentation. For example, you might be asking if someone is an existing customer, what their job title is, etc. Or ask about the nature of their question: is it about sales, product, returns, shipping, etc. The more you know about a visitor, the better you can help them. This help can surpass the chat and be reflected throughout the website as well. Don't let this data get lost in a single platform.
  • The more customer support you do, the more you are likely to pick up on questions that keep coming up. Armed with this knowledge, you can start creating experiments that answer these questions before they even get asked, easing the workload of your support team. Maybe set up some experiments to see what works best and leads to fewer support tickets.
  • If you cater to vastly different personas (eg. renters and landlords), you can redirect them to pages that fit their needs before they get lost or bounce. Help them find what they are looking for with components and personalized CTAs.
  • Based on the audience a visitor is in, you can recommend certain blog posts, articles, case studies thus providing them with knowledge in advance. They don't have to search for it because you already made sure they see it.

How does it work?

With this integration you can sync data about your visitors, contacts, segments, conversations, and more between Intercom and Unless. You can then create audiences and experiences within Unless for individual contacts as well as a variety of segments. You can also send visitor data such as attention span, lead score, and more from Unless back to Intercom to supplement the chat experience.

Install instructions

Once at the Integrations tab of your Unless dashboard, you can select “Unlock” for the Intercom integration. This will open up a form, where you can provide us with details regarding how you would like to use this integration eg. which data points you would like to be passed and in which direction. We will then configure the integration according to your needs.

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