Use Clearbit Reveal data to identify, target and personalize the user experience of B2B website visitors, via IP addresses.
It’s easy to identify a company’s IP address, but it’s like having a fingerprint — unless you know who it belongs to, it’s not much help. That’s where Clearbit Reveal comes in. Now, you can instantly match IP addresses with company names, and see full company datasets for all site visitors.
The Unless integration allows you to connect your own Clearbit account to Unless. From then on, firmographic information will be added to your visitor's profile and you can create audience segments based on any of the Clearbit data points. After activating the integration, all options will appear in the audience builder automatically.
You need a Clearbit account first. In the Unless dashboard, you can simply switch on the Clearbit Reveal integration by adding your API key that comes with a Clearbit account. Relevant firmographic datapoints can then be accessed from the Audience builder.