Act-On

This integration allows you to sync list and contact data with Unless for a hyper-personalized experience on your website and emails.

Context

Chances are you already segment and personalize the emails you send out to opportunities and target accounts. Imagine if you could continue that personalized experience on the website. And not just the landing page, but the journey throughout your website. You could show them the right plans, highlight relevant features, and more. You can also use this integration to streamline your multi-step outreach campaigns.

Key benefits

  • The personalized experiences you create don't need to be limited to the landing page. You can attach a contact ID to each contact when sending out your Act-On emails and leverage Unless Campaigns. This way their entire journey on your website can be hyper-personalized with updated data, thanks to the continuous sync functionality.
  • Any data points you already have in Act-On (eg. from webinar signups or whitepaper downloads) can all be used as custom traits to optimize the website to fit their needs.
  • Connecting Act-On also means you know where each customer is in their journey, which stage of the funnel, etc. You can then use this information to get them further down the funnel. This could look like adding components to nudge visitors to download relevant whitepapers or change CTAs on a page to "request price", "talk to sales", and so on.

How does it work?

With this integration you can sync list and contact data between Act-On and Unless. You can then create experiences and campaigns within Unless for individual contacts and target accounts as well as a variety of segments. You can also send visitor data such as attention span, lead score, and more from Unless back to Act-On.

Install instructions

Once at the Integrations tab of your Unless dashboard, you can select “Unlock” for the Act-On integration. This will open up a form where you can provide us with details regarding how you would like to use this integration eg. which data points you would like to be passed and in which direction. We will then configure the integration according to your needs.

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