When your business caters to two (or more) very different segments, matching the right content and functionality becomes curicial for a better experience.

Segment your visitors

Marketplaces deal in supply and demand: doctors and patients, house owners and tenants, companies and job-seekers...You need to know which category your visitor belongs to before you can tailor their experience. With Unless, you can use subtle cues to identify visitors, or make use of self-segmentation and directly ask them. Then, you can adjust the entire website experience to fit their needs.


No-code visual editing

Launch new features with components and manipulate existing content in order to match the different goals you want your visitors to achieve. In real estate? Display listings to tenants, and invite home owners to place an ad. In HR? Display jobs to seekers, and get company reps to post a new opening. All without the hassle of involving IT.


The power of data

Combine the data in your CRM or database with the data that we can provide for a fuller picture and a more personalized experience. User data, browsing history, interest categories, search behavior, and more.


Launch, experiment, analyze

With Unless, you can compose new features, manipulate existing content, and mix customer data to launch new functionality without distracting your team. All of this with a quick set up and tested live in no time, using advanced segmentation and automated A/B testing.

"As a marketplace, it can be hard to address both the supply and demand with the right message at once. With UNLESS, we were able to optimize the experience of renters as well as landlords. As a result, we saw a significant uplift in conversions and transactions!"
RUBEN ELIAS, CRO Specialist at Kamernet

Related recipes

Frequently asked questions

Yes! We integrate with many ESPs and CRMs. You can find the list here. If you need a different integration, you can always contact us.

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.

The answer to this depends on your remarketing solution. Generally, Google Ads, Facebook, AdRoll, and any other remarketing platform allows the upload and targeting of users based on email address. Additionally, you can use your email list to find similar audiences also known as lookalike audiences.

The self-segmenting components ask your website visitor to which audience they belong. Once they make their choice, the visitor becomes a member of that audience. Very useful for websites with a clear segmentation in mind!