When your business caters to two (or more) very different segments, personalization helps you identify who is who and what they each need.
Marketplaces deal in supply and demand: doctors and patients, house owners and tenants, companies and job-seekers...You need to know which category your visitor belongs to before you can tailor your message. With Unless, you can use subtle cues to identify visitors, or make use of self-segmentation and directly ask them. Then, you can personalize the entire website experience to fit their needs.
Adjust headlines, CTAs, images, and add-ons to match the different goals you want your visitors to achieve. In real estate? Display listings to tenants, and invite home owners to place an ad. In HR? Display jobs to seekers, and get company reps to post a new opening. All without the hassle of involving IT.
Customers choose you for a reason. Display relevant social proof depending on the visitor segment to make everyone feel right at home. If both businesses and consumers visit your website, display logos to company reps and happy customers to individuals.
Combine the data in your CRM or database with the data that we can provide for a fuller picture and a more personalized experience. User data, browsing history, interest categories, search behavior, and more.
With Unless, you can make simple changes to your site, from modifying headers and CTAs to changing images and other page elements. You can also analyze and experiment with your audience segments and personalizations, making changes when needed to grow your online marketplace. All of this with a quick set set-up and tested live in no time, without calling in the developers.
"As a marketplace, it can be hard to address both the supply and demand with the right message at once. With UNLESS, we were able to optimize the experience of renters as well as landlords. As a result, we saw a significant uplift in conversions and transactions!"RUBEN ELIAS, CRO Specialist at Kamernet
No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.
The answer to this depends on your remarketing solution. Generally, Google Ads, Facebook, AdRoll, and any other remarketing platform allows the upload and targeting of users based on email address. Additionally, you can use your email list to find similar audiences also known as lookalike audiences.
The self-segmenting components ask your website visitor to which audience they belong. Once they make their choice, the visitor becomes a member of that audience. Very useful for websites with a clear segmentation in mind!