What are Personalizations?

With personalization, you can create hyper-relevant page experiences for each of your audiences. Read more about the benefits.

What is Personalization and why should I use it?

Each of your visitors has unique needs and wants, so delivering one site experience to everyone leaves you with a website that doesn't truly resonate with anyone.

To tackle this problem, Unless lets you create personalizations on top of your website. Personalizations change what visitors see when they browse your pages. For each visitor the experience can be different, depending on what audiences they joined and what you personalized about your website.

flowers diff audiences

What are the benefits of Personalization?

Personalization can help you increase conversion rate and even lower your costs for paid channels. It's all about creating a relevant website experience for your visitors.

  • Better ad targeting = higher ad quality + lower Cost-per-Click → improved ROI
  • More effective marketing = higher conversion + improved customer satisfaction
  • More relevant content = more shares → increase in earned media traffic
  • Increase in “time on page” and “pages per visit” = improved search ranking

Ready to set up your first personalization? Check out our step-by-step guide that will lead you through the process.

What can I do with Personalization?

Personalization can be used for:

  • Creating different experiences for each segment of your audience.
  • Communicating different value propositions to each audience segment.
  • Alligning your landing pages with your ad campaigns
  • Targeted email campaigns
  • Copywriting experiments
  • Conversion Rate Optimization experiments