Instead of personalizing a page, you might want to direct visitors to different destination URLs based on audience membership. Learn how.
In general, personalizations are meant to increase a page's relevance. However, in some cases, it might be easier to achieve relevance by directing visitors to entirely different pages.
To keep it hands-on, let's imagine we're creating a Facebook ad campaign for (RIP) Music.ly targeted at mobile users. Normally, we'd connect our ads to a landing page like the one below, where the user has to select their matching app store.
First, we have to define who should be redirected to the Google Play Store instead of seeing our original landing page. To keep it simple, let's say we want everyone who clicks on the ad using an Android phone, to be part of this audience.
Next, create a new personalization. Select a page (in our case: homepage), set the audience, and check the box "redirect to a different URL". Here you can insert the link that you would like to redirect to. Repeat the process if necessary (e.g. to create a redirect for the Apple Store).