Using redirect mode to send visitors to a different page

Instead of personalizing a page, you might want to direct visitors to different destination URLs based on audience membership. Learn how.

In general, personalizations are meant to increase a page's relevance. However, in some cases, it might be easier to achieve relevance by directing visitors to entirely different pages.

Some possible use cases for redirect mode

  • Mobile app: Promoting your app with just one Twitter post, you could redirect your visitors to the app store that matches their device.
  • Returning visitor: When users click on your ad for the second time, you could direct them to a different landing page.
  • Location: You have different, local websites but only one Facebook page? Show your visitors the website of the location closest to them.

How to set up redirect mode

To keep it hands-on, let's imagine we're creating a Facebook ad campaign for (RIP) Music.ly targeted at mobile users. Normally, we'd connect our ads to a landing page like the one below, where the user has to select their matching app store.

musically Instead of this landing page, we will use redirect mode to send users directly to the matching app store.

1. Set up your audience

First, we have to define who should be redirected to the Google Play Store instead of seeing our original landing page. To keep it simple, let's say we want everyone who clicks on the ad using an Android phone, to be part of this audience.

redirect audience personalization1 We defined our audience as "operating system equals Android".

2. Create a redirected personalization

Next, create a new personalization. Select a page (in our case: homepage), set the audience, and check the box "redirect to a different URL". Here you can insert the link that you would like to redirect to. Repeat the process if necessary (e.g. to create a redirect for the Apple Store).

redirect audience personalization2 In our case, we created a personalization called "Redirect to Google Play Store" redirecting to the music.ly page in the Google Play Store.