Using redirect mode to send visitors to a different page

Instead of creating multiple variations of a page, you might want to direct visitors to different destination URLs. Learn how to do that.

In general, page variations are meant to increase your page's relevance. However, in some cases, it might be easier to achieve relevance by directing visitors to entirely different pages.

Some possible use cases for redirect mode

  • Mobile app: Promoting your app with just one Twitter post, you could redirect your visitors to the app store that matches their device.
  • Returning visitor: When users click on your ad for the second time, you could direct them to a different landing page.
  • Location: You have different, local websites but only one Facebook page? Show your visitors the website of the location closest to them.

How to set up redirect mode

To keep it hands-on, let's imagine we're creating a Facebook post for Normally, we'd connect our post to a landing page like this, where the user has to select their matching app store.

musically Instead of this landing page, we will use redirect mode to send users directly to the app store.

1. Create a redirected personalization

Pick a web page (in our case: Next, click on "NEW PERSONALIZATION" and check the box "redirect to a different URL". Here you can insert the link that you would like to redirect to. Repeat the process if necessary (e.g. to create a redirect for the Apple Store).

Unless-redirect-mode In our case, we created a variation called "Google Play Store" redirecting to the landing page in the Google Play Store.

2. Set up your audience

Now, we have to define who should be redirected to the Google Play Store instead of seeing our original page. To keep it simple, let's say we want everyone who access our page through an Android phone, to be redirected to the Play Store.

redirect2 android

We defined our audience as "operating system equals Android".

3. Share your link!