Personalizing multiple pages at once

Learn how to apply the same personalizations across multiple pages.

Ideas for category personalizations

  • Hide the "Subscribe to newsletter" box across the website for all existing subscribers.
  • Display a phone number in your footer for visitors from the U.S.
  • Swap out the "call us" CTA in your navigation for a "request demo" CTA for all visitors who arrived from an AdWords ad.
  • Display a "20% discount" message on all product pages for returning visitors.

How to create a multi-page personalization

1. Decide on a page category

Select a category of pages you want to personalize for. Example: We want to personalize all pages stored under the category "features (

2. Select a page

Pick a page within the chosen category and create a new personalization for it. Finally, select "apply to multiple pages" from the menu.


Example: *We created a variation of the page *

3. Define a URL pattern with a wildcard

A new dialogue box will appear. Here, you have to define your wildcard pattern (see next step) and click on "apply".


Example: *We defined a wildcard for all pages in the category**

4. Wildcard options

Option 1: You can use the wildcard at the end of a path:* This will match:

  • ...

Option 2: You can use the wildcard in between:*/features This will match:

  • ...

Option 3: You can even define multiple wildcards in one path: this will match

  • ...

5. Design your multi-page personalization

Finally, design the page and select an audience. The new design will apply to all pages that match the wildcard pattern.

category3 Example: In our case, the personalizations will apply to all /features pages.

6. Test

To make sure everything works properly, test all the pages affected by your wildcard path.