Personalizing multiple pages at once

Learn how to apply the same personalizations across multiple pages.

Ideas for multi-page personalizations

  • Hide the "Subscribe to newsletter" box across the website for all existing subscribers.
  • Display a phone number in your footer for visitors from the U.S.
  • Swap out the "call us" CTA in your navigation for a "request demo" CTA for all visitors who arrived from an ad campaign.
  • Display a "20% discount" overlay on all product pages for returning visitors.

How to create a multi-page personalization

1. Create a new personalization

Depending on your goal, you can choose between a Smart Add-on and an On-site Personalization.

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2. Select "multiple pages" and set a wildcard

After giving your personalization a name, select the option "multiple pages" and set a wildcard. A wildcard defines on which pages your personalization will be applied.

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Example: We defined a wildcard that applies our personalization to all pages in the directory mysite.com/features/ *

3. Wildcard options

Option 1: You can use the wildcard at the end of a path: mysite.com/pages/* This will match:

  • mysite.com/pages/pricing
  • mysite.com/pages/features
  • mysite.com/pages/features/feature1
  • ...

Option 2: You can use the wildcard in between: mysite.com/*/features This will match:

  • mysite.com/en/features
  • mysite.com/nl/features
  • ...

Option 3: You can even define multiple wildcards in one path: mysite.com//features/ This will match

  • mysite.com/en/features/feature1
  • mysite.com/nl/features/feature3
  • ...

4. Set a preview page

Although your personalization will be applied to multiple pages, you need to define a preview page. This page serves as a "template" for your multi-page personalization. It is the page that will load when you open the editor to style your personalization. Lastly, don't forget to select an audience.

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Example: We will use the page mysite.com/features/insights to edit our multi-page personalization. Our target audience are "Existing Customers".

5. Design your multi-page personalization

Finally, click on "save" and on "open personalization editor" to design your personalization. The new design will apply to all pages that match the wildcard pattern.

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6. Test

To make sure everything works properly, test all the pages affected by your wildcard path.