Learn how to use the Visitors Report to enrich your visitor lists and power personalizations across channels (including email).
This traffic report allows you to gain real-time, in-depth insights into who has visited your website over the past 30 days. Initially, a visitor is anonymous but through add-ons and the API, it can be enriched with an email address and other identifying traits.
It is possible to filter this list by leads, companies, goals, audiences, and add-ons. In the image below we see when a visitor was last seen as well as information about their cty, activity and lead score. You can also customize these columns to fit your particular business needs.
For each visitor, Unless creates a new profile that can be accessed by clicking on "Details". Here information is collected about new and returning visits (provided the user didn't delete their cookies).
A visitor profile contains:
To turn an anonymous visitor into an identified one, you have to collect the visitor's email address through one of Unless' email capture add-ons, use the Contacts feature, or the API.
Identifying visitors by their email address can be extremely valuable for two reasons. First, it allows you to further enrich the visitor data (with firmographic information or anything custom through the API). Secondly, you can export the collected data which in turn can power personalizations across different channels (e.g. email, remarketing, ads).
A list of all visitors who have provided their email address through an email capture add-on for booking demos.
As mentioned already, a visitor can be enriched with traits. Traits are unique to your setup and can contain any data points you choose to upload via integrations, the API or Contacts (pricing plan, last purchase,...). Additionally, visitor data can be enriched with firmographic data (company, job title,...).
The most powerful feature of the Traffic Report is the CSV export. It allows you to download a list of all visitor data making it the cornerstone of multi-channel personalization. Once you click on the "Export" button, Unless sends a request to its database and a few minutes later you will receive your export via email.
Ps. This visitor data can also be passed on to your sales and marketing tools using one of our many integrations.
All stored visitor data can be used to create audiences. This is especially powerful in regards to information about achievements and traits.
You could, create an audience for all visitors who downloaded your eBook and show them a personalization promoting the matching online course. You could have audiences per customer plans, industries, product interests and so much more.