How to set up, enrich, and export visitor lists

Learn how to use the Visitors Report to enrich your visitor lists and power personalizations across channels (including email).

Traffic Report

This traffic report allows you to gain real-time, in-depth insights into who has visited your website over the past 30 days. Initially, a visitor is anonymous but through add-ons and the API, it can be enriched with an email address and other identifying traits.

It is possible to filter this list by leads, companies, goals, audiences, and add-ons. In the image below we see when a visitor was last seen as well as information about their cty, activity and lead score. You can also customize these columns to fit your particular business needs.

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Visitors

For each visitor, Unless creates a new profile that can be accessed by clicking on "Details". Here information is collected about new and returning visits (provided the user didn't delete their cookies).

A visitor profile contains:

  • Details: key facts about a person (e.g. location, first visit, last visit,...)
  • Last Visit: facts about their last visit (e.g. referrer, browser, weather,...)
  • Audiences: the audiences they are a member of (e.g. customer, trial user, frequent visitor,...)
  • Achievements: the goals they achieved (e.g. login, purchase, download,...)
  • Traits: any information you enrich via add-ons, contacts, or the API (e.g. email address, name, current plan,...)
  • Pages visited: a list of all pages they viewed

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Identified Visitors

To turn an anonymous visitor into an identified one, you have to collect the visitor's email address through one of Unless' email capture add-ons, use the Contacts feature, or the API.

Identifying visitors by their email address can be extremely valuable for two reasons. First, it allows you to further enrich the visitor data (either through Clearbit or the API). Secondly, you can export the collected data which in turn can power personalizations across different channels (e.g. email, remarketing, ads).

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A list of all visitors who have provided their email address through an email capture add-on for booking demos.

Enriched Visitors

As mentioned already, a visitor can be enriched with traits. Traits are unique to your setup and can contain any data points you choose to upload through the API or via Contacts (pricing plan, last purchase,...). Additionally, visitor data can be enriched through the Clearbit integration (company, job title,...).

Visitor Export

The most powerful feature of the Traffic Report is the CSV export. It allows you to download a list of all visitor data making it the cornerstone of multi-channel personalization. Once you click on the "Export" button, Unless sends a request to its database and a few minutes later you will receive your export via email.

Use cases:

  • Enrich your CRM with data about prospects' on-site behavior so your sales team can better understand their interests.
  • Power your email marketing by uploading information about what content your readers consumed so you can send them more engaging newsletters.
  • Create targeted remarketing campaigns based on audience membership so you only remarket to visitors who are likely to convert.

Visitor Data & Audiences

All stored visitor data can be used to create audiences. This is especially powerful in regards to information about achievements and traits.

You could, create an audience for all visitors who downloaded your eBook and show them a personalization promoting the matching online course. You could have audiences per customer plans, industries, product interests and so much more.

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