Learn how to use the Visitors Report to enrich your visitor lists and power personalizations across channels (including email).
The Insights section of your Unless account is split into Performance and Visitors. The Performance report contains analytics data about your goals and audiences. The Visitors section is a record of everyone who has visited your website in the past 30 days.
This report allows you to gain real-time, in-depth insights into who has visited your website over the past 30 days. Initially, a visitor is anonymous but through add-ons and the API, it can be enriched with email address and other identifying traits (read on to learn more).
For each visitor, Unless creates a new profile that can be accessed by clicking on "Details". Here information is collected about first and returning visits (provided the user didn't delete their cookies).
A visitor profile contains:
To turn an anonymous visitor into an identified one, you have to collect the visitor's email address through one of Unless' email capture add-ons or the API.
Identifying visitors by their email address can be extremely valuable for two reasons. First, it allows you to further enrich the visitor data (either through Clearbit or the API). Secondly, you can export the collected data which in turn can power personalizations across different channels (e.g. email, remarketing, ads).
The number of identifiable visitors depends on your pricing plan. When viewing the Visitors Report the help section on the right tells you how many identified visitors are included in your plan.
As already mentioned, a visitor can be enriched with traits. Traits are unique to your setup and can contain any data points you choose to upload through the API. Additionally, visitor data can be enriched through the Clearbit integration.
The most powerful feature of the Visitors Report is the CSV export. It allows you to download a list of all visitor data making it the cornerstone of multi-channel personalization. Once you click on the "Export" button, Unless sends a request to its database and a few minutes later you will receive your export via email.
All stored visitor data can be used to create audiences. This is especially powerful in regards to information about achievements and traits.