In this guide, we will teach you how to segment your audience, how to personalize a page, and how to create a funnel personalization.
Watch this video or read through our step-by-step setup guide to learn about core features of Unless. In this guide we'll teach you about audiences and how to set up your first personalization.
To get started, go to Unless.com and log in to your account. Next, you'll be automatically redirected to the dashboard.
The dashboard contains a list of all websites you have personalized so far. When you log in for the first time, it will be empty.
To keep it hands-on and to give you a better idea of "why" personalization can be so powerful, we will use the website of our customer "Peecho" as a real-life example throughout this setup guide. To get started, let's add the Peecho homepage.
To make this less abstract, let me give you some background information about Peecho: It's is a print-on-demand service. They run AdWords campaigns that are connected to audience-specific landing pages. However, the audiences are defined in a rather broad way. With Unless, we can make them more specific and extend the personalization to other pages of the website.
In this setup guide, we will personalize the Peecho website for the audience "Photographer".
An audience, or better yet, an audience segment, is a group of visitors who have something in common. Those common points are referred to as conditions. In total, you can choose from over 25 targeting conditions and you can combine multiple conditions into one trigger. To learn more, check out the support article about audiences.
In case of Peecho, our first audience will be "Photographers". Peecho uses their landing pages in combination with AdWords which means we can use the campaigns' UTM parameters to define our audience. Lastly, we have to decide on the membership. The membership tells Unless for how long you want visitors to remain part of an audience. If you click “yes” Unless will drop a browser cookie and identify a visitor as a member of this audience until the cookie expires. In this case, we'll set the membership to 30 days and hit "save audience".
If you choose “no”, Unless will set no cookie. Now that we have defined our first audience, we need to tell Unless how we want our website to behave when someone matches the “Photographer” audience. For this, we need to switch back to “Web Pages”.
Let’s now define how Peecho's landing page will respond when a member of the audience "Photographer" clicks on it.
For this, we have to click on the “Add new page” button, paste our page’s URL and click on create.
The basic premise of personalization is that your visitors have different needs and expectations. With personalizations, you can target each audience group differently. In our case, we’ll create a personalization for the “Photographer” audience.
Now, it’s time to edit our personalization. At first, the page will look exactly like the original one. Through the inline editor we can start changing it.
For this demo, we keep it simple - we change the headline and swap out an image.
To put your personalizations live, you first have to install the script. Next, you can just click on the "Play/Pause" button to activate and deactivate personalizations.
The Goals tab helps you keep track of your conversions and other critical goals. We dedicated a separate support article to this topic.
To make it easy for you to analyze your performance in depth, we integrate with Google Analytics. You’ll find more information in the analytics guide. Okay that’s it - everything there is to know about creating your first personalization.
What is an audience?