Suggested audiences are a powerful tool that helps you uncover hidden opportunities and audiences you should personalize for.
Before you can create meaningful personalizations, you need to know who your website visitors are. For this, Unless helps you group them into default audiences, custom audiences, and suggested audiences, the latter being particularly powerful.
Suggested audiences are unique to each Unless user. They are based on smart algorithms that observe your website traffic and analyze your visitors' behavior. The algorithms can uncover complex patterns and translate them into audiences you might not have thought of.
However, as with any machine learning algorithm, the quality of the output highly depends on the data you put in. So, to get the most out of suggested audiences, use Unless' goal feature. Carefully define your goals and goal types since they help the algorithms better understand what visitor actions you deem valuable. Time and traffic volume are also important quality factors, so don't get discouraged if the first suggested audiences don't meet your expectations, they will get better over time.
Although there is no clear distinction in the dashboard, you will notice that the audiences fall into two categories - logical and intuitive.
These audiences will appear in your dashboard once they accumulate enough members. They are based on technical metrics such as:
Intuitive audiences are based on less tangible, more "human" visitor metrics, such as probability of success, attention span, expected engagement, or the likelihood to return to the website. These audiences contain your potentially most successful visitors - your hot leads.
Depending on your goal type, you will see:
Soon, we will also add “Least likely to…” audiences, so you can also decide what to do with visitors who are unlikely to convert.