Personalize based on device

Is your visitors' behavior influenced by device or browser? Do you want to change the CTAs on mobile view? Learn how!

Ideas for device-based audiences

  • Mobile visitors are generally less patient than desktop visitors, especially when it comes to filling out forms. To account for that, display a short signup form on mobile. On desktop, you can add additional questions for better lead qualification.
  • Your app is not yet available for Windows? Swap out your regular CTA for a "join waitlist" button if a visitor uses a Windows device. This way you can gather information and assess interest in your product before even building it.
  • You have a mobile app available for both, iOs and Android? Instead of sending mobile visitors to a landing page where they have to self-select their OS, automatically redirect them to the matching app store. You'd be surprised how much shortening your conversion funnel by one step can do for your completion rate.

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Targeting options for device-based audiences:

  • Browser: Show different variations based on the browser your visitors are using.
  • Browser Language: Show a variation based on the browser language set by the visitor.
  • View Size: Segment based on the width of the screens used by your visitors to access your page. Example: 1280
  • is Mobile Device: Set this to either "true" or "false". For example, if you want to target mobile and tablet users, remember to use an "OR" condition.
  • is Tablet Device: Set this to either "true" or "false".
  • is Desktop Device: Set this to either "true" or "false".
  • Operating System: Show different variations, depending on the visitors' OS. An example could be a variation for Apple users.

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