Combine your analytics

Your Analytics data is a treasure map and you can get an even better understanding of performance when your different analytics sources are working together and the information is shared. This can also lead to understanding your audiences better and thus serving them better suited experiences.

See all options here.

Integrate customer data from third party services

Your business systems - ranging from management to marketing automation to email outreach and so on - contains valuable data about visitors, leads, and customers. You can connect these tools and utilize the available data for segmentation, optimization, and personalization. See all integrations here.

User data, pricing plans, billing and renewal dates, team members, features they have vs. upsell opportunities, loyalty cards along with purchase history and more.

Identify leads with firmographic data

Discover the anonymous prospects that visit your website, with our integrations and segment them into audiences based on company name, size, industry. You can then use that information to personalize all your marketing and sales communication with those leads, providing an account specific experience.

See all integration options.


In adition to our integration library, we also have an API available which your developers can use to send additional data points about visitors, audiences, and goals into Unless. These can be specific to your business and range from account sign-ups and customer plans, to product interest categories and purchase history.

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Frequently asked questions

Simply toggle the switch to activate the Google Analytics integration and we'll start sending data to the Google Analytics account associated with your website - no need for additional setup.

At the moment, Unless doesn't directly integrate with any email solutions. Using the email capture add-ons you can collect email addresses and use the export function to download them. Next, you can upload the data into any tool you'd like - any CRM, any ESP.

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Albacross.

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